How do you guest post?
How do you write a guest article?
You're likely to have lots of questions regarding this subject. And I'll answer them, plus numerous others. Before I tell you how you can host guest blog posts and the benefits it has for you, let me begin by explaining the basics...
What exactly is a guest post?
Guest posts (or guest posting) are publishing an article on someone else's website.
It's that easy.
It is also referred to as referral traffic.
Determine Your Guest Blogging Goals
Your first task before you begin is to establish the goal you want to achieve with guest blogging. Understanding this goal is essential in determining the kind of blogs you can submit guest blog posts to. Typically there are three main goals for guest blogging.
- It would help if you were an acknowledged authority and well-known person in your industry.
- You are gaining exposure (traffic) returning to your website.
- Links are crucial for your website. Google does not approve of this.
It is possible to achieve all three with the right information from the top blogs.
To complete either of the two or #3, you'll need to locate blogs with a wide and engaged readership.
It is only possible to achieve #3 by identifying websites with strong root domain authority. This can be checked for free by using tools such as Ubersuggest.
Establishing your goals before deciding on the blogs you'll post guest posts to is essential.
How do you locate guest blogging opportunities?
Find guest posting opportunities. When searching for websites to host guest posts, your main goal is to find sites relevant to your industry or niche. You are looking for blogs that meet the following guidelines:
- The content is specifically tailored to your particular industry or niche.
- Your blog's audience will be eager to know more about your industry.
- The blog has gained several readers (posts were shared on social media and remarked upon).
- The blog's owner is active on Social Media (so you know they will promote your work on their site).
For instance, if you sell seeds for plants, you will want to find gardening blogs with an active and engaged audience of graders. The following should assist you in finding the best kind of guest posts.
Google Searches
Google is a great location to begin searching for guest post opportunities. To find sites for guest posting, you can use the following keyword searches: Replace the keyword with keywords relevant to your industry.
- keyword "submit a guest blog."
- Keyword "guest post."
- Keyword "guest post by."
- keyword "accepting guest posts."
- Keyword "Guest post guidelines."
These searches will lead you to a blog's guidelines for guest posts, post submission pages, or even actual guest posts from other writers.
The most popular guest bloggers
Are there guest bloggers that are prolific in your industry? If you read enough blogs in your industry (which you ought to), you'll be familiar with some of the same names repeatedly appearing in guest blogs.
Neil Patel and Jeff Bullas are just a few of the most popular guest bloggers.
Google search allows you to find blogs that are frequent within your field. This will show all the sites these guest bloggers have written on. They should be good places for you to guest post as well. It would be a bonus when you know a guest blogger in your industry that can make an introduction to the blog owners that they have guest-written on.
MyBlogGuest
Last but not least, the last one is My Blog Guest, A group of bloggers who are guest posting. Join for free and look for guest blogs. You can also post your information to say that you're looking to contribute guest posts on a specific topic so that blog owners can locate you!
How to pitch a guest blogging post
We look for more than just guest blogging opportunities or making contact with blogs. There are several steps to take before you send a guest blog post to the site you've just found.
Get to know the Blog's Content.
Understanding the content of your blog's target is crucial. You know they have content about the keyword you searched for while looking for guest post opportunities. It is essential to learn more about the post's information, such as...
What audience type do they write for? (beginners, intermediate, advanced)?
What kind of audience is their target audience? If your company is B2B, you'll require the
Your blog audience should be entrepreneurs, not consumers.
What kind of content does an author produce? Do they write mostly about general concepts or specific, detailed tutorials? Are they drawn to lists?
Check out these other guest posts by guest authors.
While blogs may contain guest posts, the question is: do guest bloggers perform well? Do guest blog entries become as popular as the blog posts written by the blog's owner? Some websites may accept guest blog posts, but If the readers are only tuning in for the blog owner, you will need to do better when you aim to build authority or drive traffic back to your website.
How to Find the Blog's Guest Bloggers
Be aware that guest blogging is a two-way process. It can be difficult to keep up with your blog's content when you guest blogging on various blogs.
It would help if you invited the blog you wrote to write a guest blog post. This keeps your content fresh from the content you publish on your blog and can give you a better insight into your audience and attract new readers from your guest blogger's network. It's a win-win situation!
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